Building excitement for your fitness and wellness program

Published by HealthFitness on November 4th, 2024

Engaging employees in corporate fitness and wellness programs requires a multifaceted approach that caters to diverse needs and preferences. By offering personalized, flexible, and enjoyable wellness options — and by fostering a supportive and inclusive culture —organizations can enhance employee participation and reaping the benefits of a healthier, happier, and more productive workforce.

Here are top ways we help our clients create a fitness and wellness culture that employees are excited to be a part of:

Variety of recreational programs
When it comes to recreational programs, there’s something for everyone at this leading auto manufacturing company. Employees of all athletic abilities can choose from basketball, sand volleyball, pickleball, corn hole and disc golf.


Free personal training
New fitness center members at this auto manufacturer received five, free one-hour personal training sessions when they join. The program sells itself after members see results.


Family fitness classes
Members and their children can bring their kids to enjoy family fitness classes together during the summer at this manufacturing company. As a bonus, the HealthFitness team partners with the local library’s Bookmobile and the kids get to check out a book after the fitness class. This is the company’s most popular group exercise class!


Low tech, high impact
Life-size cardboard cutouts of the HealthFitness staff at this pharma company greet employees around the corporate campus, at health fairs, in the lobby and on the stairways. This low-tech tactic showcases the staff and helps employees recognize a friendly face when they visit the fitness center.


Less time, more results
The HealthFitness team at this manufacturing company finds that the lower the time commitment to a fitness program, the higher the engagement rate. For example, four-week programs are the best for employees who work a hybrid schedule and offering special spin classes on Mondays and Fridays encourages the hybrid workforce to come to the office on those days.


Meaningful connections
The HealthFitness team at health insurance provider depends on robust health and fitness programming created by the HealthFitness product and marketing teams to stay on trend and provide members creative and impactful programs and challenges.


Using the HealthFitness marketing calendar to schedule programs throughout the year allows the team to move out from behind the reception desk, greet members by name, build rapport and start meaningful conversations. The HealthFitness team says this face-to face connection makes the difference is the first step in creating a great member experience.

The team also uses the member management technology system to get more engagement on the team. For example, they use it to track the members’ birthdays as well as a check-in tool to help members earn points that lead to entering a drawing for a gift card. Ten check-ins per month gives them a chance to enter a drawing. This gives everyone an incentive to check in!

Educational workshops
Employees at this pharma manufacturing company attend monthly webinars where they learn practical tips on posture correction and stretching. Educational on-site workshops are also popular with employees — especially when the topic focuses on movement-based activity and employees get to take home a tennis ball or stretch ball to continue the exercise at their desks.


Contact us for a no-obligation meeting to learn more about our fitness solutions and how to engage your employees in their health.