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Michelin is moving the needle: How to engage the disengaged

By Tim K. Peters, Senior Director, Client Strategy & Growth

I recently had the pleasure of presenting a webinar with Barry Cross, Senior Director of Total Rewards-Compensation, Benefits & Retirement, Michelin North America, titled ”Michelin is moving the needle: How to engage the disengaged.”

Barry and I covered how Michelin, a leader in the tire and travel-related services market for more than 127 years, aligns its well-being dimensions with business priorities and creates a long-term strategy that promotes improvement of overall health.

One of Michelin’s six sustainable development priorities is to ensure the well-being and development of its workforce. As a result, the company makes a commitment to well-being and has partnered with HealthFitness to provide tools and solutions to help meet the needs of its workers and their families.
Michelin’s solution of high-touch tools includes:
  • 8 on-site health engagement coordinators
  • 3 fitness centers
  • 8 on-site benefits advocates
  • 5 family health centers
  • Personal health reports and biometrics
  • Scorecards created using data analytics

The result? Michelin employees are healthier! In fact, in three years, Michelin has reduced Metabolic Syndrome by 12 percent. This means that more than 250 Michelin lives have reduced their personal health risk.

View the webinar
I encourage you to watch our presentation and to learn more how Michelin engaged its workforce in their health and well-being and moved the needle in health improvement.
View the Webinar--Michelin is Moving the Needle: How to Engage the Disengaged

Let’s continue the discussion
I’d love to talk to you more about how we work to engage the disengaged. Please contact me at to learn more.

About the author: 

As Senior Director, Client Strategy & Growth, Tim brings more than 20 years of experience directing comprehensive health management programming and helping clients engage their workforce in well-being programming to reduce overall health risks, improve productivity and a demonstrate return-on-investment . Tim holds a bachelor’s degree in sports medicine, exercise physiology from Old Dominion University.

Posted on November 06, 2017 in Case Study

Tagged as engagement