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Creating virtual connections at Best Buy's fitness center

As Best Buy’s fitness center closed its doors due to the social distancing protocol issued by the Minnesota governor, HealthFitness staff began devising plans to keep Best Buy’s population engaged and supported in their wellness journey. In a short amount of time, HealthFitness staff pivoted from testing virtual programming platforms to planning a virtual launch.

Utilizing familiar contact methods, HealthFitness leaned on its national network of fitness professionals tasked with the same challenge to innovate and adjust programs so that Best Buy’s employees had a familiar structure but new content that was applicable to their new reality. Read the case study to learn more. 

Posted on May 12, 2020 in Case Study Virtual Fitness