The best experiences are often the most personal ones. Buying a pair of new running shoes online, for example, is an easy and convenient transaction. But getting help from a “live” salesperson who is a seasoned marathoner, who listened to you describe your running habits and past injuries, and then suggested a product; well, that’s a deeper, more personal, and impactful interaction.
We recently conducted research on wellness program participation and found that technology, although crucially important, is only one piece of the puzzle. Our research shows that health is personal. When it comes to their health and wellbeing, individuals are seeking a highly personalized experience that mirrors how they engage with the world’s leading consumer brands.
Consider how we engage with leading consumer brands such as Amazon and Netflix that offer a personalized, targeted approach.
When you log into Amazon, it knows your age, gender and physical location (because of your IP address). Then, the site uses what is known as predictive analytics to provide recommendations to you. Participants are now coming to expect this approach from their wellness provider. Providers who can offer this personalized experience—along with innovative technology—can get and keep participants active in the wellness program.
Contact us to learn more about creating a personalized wellness experience for your employees.