Read the latest ideas and best practices from our experts on infusing a culture of health.
Why simply branding your employee health program isn’t enough
Posted on May 15, 2012 | Written by Deb Marshall | Comments (0)
A Towers Watson survey shows 83% of employers believe employees should be held accountable for improving and managing their health, up from 78% in 2010. However, companies also recognize the need to provide a supportive culture of health that empowers employees to take action.
One of the ways that companies can provide this support is by socializing health in the workplace through ongoing communication.
The same Towers Watson study shows 61% of employers brand their employee health program and communication with a unique program name and logo. However, I would argue that doing this alone with your marketing is simply not enough.
To keep employees mindful of your employee health program and the health offerings available at their fingertips, the marketing you use must stand out. It must also resonate with your population, and make them connect with the possibilities that better health sets in motion.
Below is the first in a series of snapshots that show the marketing campaigns and teaser health tips we use to capture the attention of employee populations—and start them down the path of behavior change.
As vice president of Marketing, Deb is responsible for HealthFitness’ strategic marketing and communications initiatives. She brings 30 years of experience marketing to the business community and consumers. More than a decade of Deb’s expertise is concentrated in the health and fitness industries.