Welltok: A crucial partner for a crucial time
Posted on Aug 2, 2016 | Written by Sean McManamy | Comments (0)
The pace of change and innovation in consumer health technology is increasing at breakneck speed. Given that technology is a crucial component of our solutions, we identified the need to find a strategic partner who could offer innovative technology solutions to complement HealthFitness’ best-in-class program strategy, management and service delivery. And we’re excited to be undertaking our strategic alliance with Welltok—the industry leader in consumer-driven technology and best-in-class data management.
Combining core capabilities to provide clients and participants with an unmatched experience
We believe this is a mutually beneficial partnership that will combine our core capabilities in behavior change, people-based service delivery and program strategy with Welltok’s technology resources and expertise to provide our clients and their participants an engaging, effective health management experience that is unmatched in the market.
From an operational standpoint, our expertise in people-based service delivery and behavior change science will be delivered to clients via Welltok’s innovative CaféWell consumer health technology platform. We will continue to serve as our clients’ trusted partner, managing all technology and customer service functions and remaining their single point of contact for the program Welltok will administer for us.
Strong strategic alignment and cultural fit
Since its founding in 2009, Welltok has served as a pioneer in health optimization, and represents what our own research affirmed as a new breed of technology services companies—one whose primary focus is to integrate a wide variety of consumer technology capabilities into a single delivery vehicle for participants.
We conducted a rigorous evaluation to identify Welltok as the best-in-class consumer enterprise technology partner that can complement our core strengths and help us continue realizing our mission of improving the health and well-being of the people we serve. In addition to possessing technology designed to support partnerships such as ours, Welltok’s vision of optimizing health fits very well with our mission of improving the health and well-being of the people we serve.
This strong strategic alignment was reinforced with a readily-apparent cultural fit. Welltok’s seasoned, diverse leadership team has deep experience in areas that align well with HealthFitness and our teams have been working well together—from senior executives through every level of our respective organizations.
In recent years Welltok has expanded their capabilities by acquiring companies that can enhance their technology expertise: IncentOne (rewards), Mindbloom (mobile), Predilytics (data) and Silverlink (communications). We will be leveraging this expertise to provide an engaging, effective health management experience that is unmatched in the market.
Take a look at the corresponding SlideShare to learn more about our strategic alliance with Welltok.
As Senior Vice President, Strategy and Product, Sean brings strategy, product and marketing together in leading the development and introduction of innovative, quality products designed to meet the expanding needs of a rapidly-changing market. Prior to joining HealthFitness he served in a series of leadership positions within The Trustmark Companies, including vice president, product development and marketing for HealthFitness sister company CoreSource. Prior to joining Trustmark, Sean served as assistant vice president, state government affairs for the American Insurance Association.