It’s personal: Health coaches help create a personalized participant experience
Posted on Jan 16, 2017 | Written by Cherie Buraglio | Comments (0)
We recently conducted research on wellness program participation and found that technology, although crucially important, is only one piece of the puzzle. Participants are seeking a highly personalized experience. And programs that can offer this personalized experience, along with innovative technology, can attract and keep participants active in the wellness program.
Our research shows that a personalized approach is needed to drive wellness program participation. According to our survey, almost 75 percent of wellness program participants say personal touch is important in their health, wellness and fitness program and preferably should come from knowledgeable “live” experts—coaches and specialists—who are credible, engaging, easy to access and provide one-on-one support for their specific needs.
When considering how to bring this personalization to your wellness program, it’s important to think of how best to match the program with the people. A program is comprised of all the different activities, resources, devices, apps and challenges; actions participants take that are part of a wellness program. But it’s the people—especially our coaches—who bring the program to life and provide participants with a personalized experience.
Our participants can choose the pace, duration and frequency of their interaction with coaches, which occurs via a blend of modality sessions to best meet the needs and preferences of the individual. This allows frequent check-in’s, support and problem solving when most needed by the user and not dependent on a set schedule as in traditional programs.
Video: Bringing the coaching experience to life
These interactions between the participant and their coach allows for the development of a coaching plan based around their goals, challenges and aspirations; essentially, creating a healthy vision for their lives. This aligns with our mission of improving the health and well-being of the people we serve. And the infectious passion of our people makes this possible.
I encourage you to watch the corresponding video. You’ll meet one of our health coaches, Katie, and see how her infectious passion helps bring the coaching experience to life for participants.
As Senior Director, Product Management, Cherie is charged with providing exceptional participant experience and driving product strategy for coaching and screening products. With nearly 25 years of experience in public health and the wellness industry, she has worked closely with industry thought leaders and is experienced in assessment development, scoring algorithms, messaging, health management, coaching and reporting tool design. Cherie is a military veteran with degrees in biology, community health education and a master’s degree in adult education.