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Humor and corporate wellness: Do they belong together?
Posted on Jun 21, 2012 | Written by Deb Marshall | Comments (4)
Corporate wellness programs are serious business for the employers and health plans that offer them. For participants, a wellness program can be both serious—as they prevent or better manage a chronic condition—and fun, as co-workers cajole one another to make healthy choices.
The importance of promoting the fun of wellness is something that should not be easily dismissed. In a Mintel report on healthy living, for example, researchers recommend labeling healthy choices as “exertainment” (in other words, rebranding wellness as something fun and entertaining) to help people remove barriers to getting started.
Add into the mix research cited in Forbes , which shows humor in the workplace can help make employees more willing to accept challenging goals, and it’s understandable why some choose to reinforce the “fun factor” when promoting their corporate wellness program.
We believe each client’s unique culture determines which approach works best for promoting health. For clients where humor is the right fit to promote their wellness program, below are a few examples of marketing materials and tools we have created for them.
As vice president of Marketing, Deb is responsible for HealthFitness’ strategic marketing and communications initiatives. She brings 30 years of experience marketing to the business community and consumers. More than a decade of Deb’s expertise is concentrated in the health and fitness industries.