Boost participation rates with corporate wellness marketing
Posted on Jun 11, 2014 | Written by Deb Marshall | Comments (2)
Employees may participate—or not participate—in corporate wellness programs for a variety of reasons. According to a recent survey, the top reasons employees gave for participating in their employer’s wellness program include:
- Improve their health (77%)
- Maintain their health (75%)
- Learn more about their own health risks (71%)
The top reasons employees gave for not participating in a wellness program include:
- Believe they can make changes on their own (70%)
- Lack time (56%)
- Believe they are already healthy (53%)
To engage participants in corporate wellness, employers must communicate the value of participating in ways that connect with employees.
HealthFitness’ marketing speaks to reasons employees participate in corporate wellness programs—and reasons they don’t—in order to increase participation.
And this May HealthFitness won seven national awards of excellence for our health management digital and brand work, videos, and integrated campaigns, including:
- Four awards from the Healthcare Advertising Awards for creating programs and materials that display exceptional quality, creativity and message effectiveness.
- Three awards for excellence from the Aster Awards. Entries were judged on creativity, layout/design, typography, production, quality and overall effectiveness.
I invite you to view the slideshow below to see samples of our work recently recognized by marketing experts.
As vice president of Marketing, Deb is responsible for HealthFitness’ strategic marketing and communications initiatives. She brings 30 years of experience marketing to the business community and consumers. More than a decade of Deb’s expertise is concentrated in the health and fitness industries.